The product itself, if it is highly touted and have a good use case then it will be expensive, and add to that the people behind it, with their face and reputation on the line. While others are shitcoin and using crypto's anonymity to hide their real names and other personal info. So investors are going to sway away from that kind of projects resulting to the price launch at quite cheap price.
A good use case or about shitcoin kind of things will be decided over the time and definitely not from the launching day of the project into exchanges. I mean even some projects are explaining about their product/solution that they are going to focus might be deciding actual value of that coin before entering into exchange still how much demand that coin will be creating will be the final deciding factor here.
One good example here is GRIN.
It is a privacy coins and @theymos themselves accepted its potential and started accepting as another payment for copper membership of this forum still its value is diminishing everyday because of huge supply.
Huge supply may not be a problem still not creating enough demand to compensate the supply might be a problem of GRIN even it got good use-case.