You know Elon Musk has been criticizing Bitcoin for PoW for quite a while already, right? There is no way in hell he's just going to wake up one day and tell everyone he is starting his own mining farm, contributing to climate change.
I read the theory that he'll try to force his solar energy and storage to miners. Sounds great, right? Mining without using fossil fuel? Until you realize that just shifts all energy consumption from miners to manufacturers.
the ethos of this companies.
You mean like shooting a car into space? Whatever the "ethos" is, it cares more about attention than the environment.