A few days ago we saw the Test matches in Sri Lanka. All the pitches have helped the batsmen and the batsmen of both the teams have collected a lot of runs. The matches were complete without any excitement. If they make a bowler-friendly pitch, the match may end in 3 days, the broadcasters may be dissatisfied, but it will be exciting for the general audience. However, cricket boards will definitely look at their financial gain and please the broadcasters.
Those matches were just horrible. It was hard even to watch 10-15 minutes live on TV. The players were doing their job as if they need to complete some formality and both the sides were not aiming to win the match. On top of that, there were rain interruptions as well. But still, the TV broadcasters will prefer these matches to those which gets finished in 2-3 days. Because the advertisement slots are sold much before the start of the match. The amount will not be reimbursed if the match turns out to be a boring one.