Now meme tokens are very popular. But for every meme token it is necessary to have big liquidity and big community. Just see the community of the coin
https://twitter.com/100XCoin_ to understand how big it is, how it growth and how liquid will be the coin in future.
I checked the community of 100XCoin. There are there are 71 818 members, 13 055 online. For meme coin it is very important to have a big community.
Due to the growth of Dogecoin, the popularity of meme coins is only growing. All this shows how important promotion and advertising are for a cryptocurrency project.