Quote from: ginko.-B on March 17, 2014, 12:10:25 AM

Quote from: sparta_cuss on March 16, 2014, 03:35:40 PM

[Marketing]

Regarding the content of the marketing initiative, I suggest a use case.
Instead of talking in detail about what Counterparty is, or describing somewhat abstractly the kinds of things Counterparty can do, talk specifically about the things that someone is already using Counterparty for. In this vein, we could talk about the new project from Bitcoin Tangible Trust.

Any use case type of explanation for Counterparty's virtues must describe how Counterparty is doing one or more things for the entrepreneur (in my example, BTT):
How does CP solve a problem that BTT had (or that companies like it have)?
How does CP allow BTT to reach more customers/improve customer experience?
How does CP allow BTT to speed up time to market/development time/etc?
Why is CP the best choice for companies like BTT?

In short, instead of talking so much about what CP is (like many informational videos do), talk about what it does for those who might be interested in using it. People will respond to something that solves some problem for them, or allows them to do something interesting and new. And investors will respond to CP when they see how CP can become a genuine partner with lots of entrepreneurs and adventurous thinkers out there.

This is a smart idea, Sparta_cuss.

If we could showcase one asset-backed company, say, BTT, one betting game, say, ?, and one derivatives concept, say, ?.

And then make the point that Counterparty is an incredibly important open source project, with a potential for 100s of companies to be riding on top of it in a few years.

Then this would make for a very compelling story line!

I agree with this absolutely. I do think that also giving a poignant talk though also conveys the vision and gives the spirit of the initiative which is important in effectively establishing a presence, "Hey here we are this is what we do." And the compounding the use cases on top of that vision.

Here's the theoretical, here's the practical, here's the future