My guess is that the drop will be announced at the end of the qualifiers since they did mention the drop will happen sometime this week.
Also the "to qualify" promo for today's EURO matches seems tempting but odds are way too low though.
I would say let's wait a bit more. After all this is a business and maybe they have said something a bit too early, maybe something bigger will happen, we do not know the latest situation but in the end we have what we want, stake, and that is all that is enough for people to be happy about right now.
I understand that everyone is waiting on an "excited about new content this week" that didn't happen so far but we still have other days to fill, just wait, maybe next week it will be easier for them instead of pressuring them to do something? This is not an urgent matter, they are not keeping your money from you, this is not "when can I withdraw my money to my wallet" type of thing, it is just some exciting news, why would it be a big deal enough to keep writing about it every single day and bother them, what could happen if they publish it a month later? It's fine.