For a business to build a reputation, it takes a lot of money and time to be invested to achieve this through marketing, brand awareness and all other activities.
But my question is why would they risk all they have invested to a few players by scamming them? I for one know the forum will side with the player that have been allegedly being scammed in most cases but how do casino's/bookies protect themselves if not terms and conditions?
If people buy reviews to paint a picture of a good standing business, what would stop the competition from buying people to tarnish a competitors reputation to have an advantage in the business?
Every business established has their own target why they are created ..
Some are for real business meaning to serve and gain , while others are purely for bad intentions , though at first they will pretend to be good one but in the end will show their true colors.
I think the reason that stops the competition from directly doing it is because if the target proves that the accusations isn't true then there's a potential backfire from them which might damage their company. And I think they all have some tacit agreement that they will screw each other in a legal way because that's much satisfying than the dirty one.
But if the accusation has strong evidence then it certainly will not backfire, because the possibility that happened is cheating on the promotion he made. They make efforts from time to time to improve reputation but unfortunately, there are some of them who spoil it with their own actions and of course that case will be very unfortunate because after all the reputation will increase depending on the services they have.
That is exactly the point mate , the proofs must be provided before this finally called as scam site.