For a business to build a reputation, it takes a lot of money and time to be invested to achieve this through marketing, brand awareness and all other activities.
But my question is why would they risk all they have invested to a few players by scamming them? I for one know the forum will side with the player that have been allegedly being scammed in most cases but how do casino's/bookies protect themselves if not terms and conditions?
If people buy reviews to paint a picture of a good standing business, what would stop the competition from buying people to tarnish a competitors reputation to have an advantage in the business?
The community will side with whoever is right and not precisely will side with the player all the time, if the terms and conditions are reasonable and the player was the one to break them and the casino can show evidence of this then the community will side with the casino and we have seen many examples of this in the past, however if the player can prove his case and show the casino is trying to scam him then the community will side with him, many times the accusations are just a misunderstanding or the claims of the player were already being considered and the customer service was busy with many other issues and things are resolved peacefully.