For a business to build a reputation, it takes a lot of money and time to be invested to achieve this through marketing, brand awareness and all other activities.
But my question is why would they risk all they have invested to a few players by scamming them? I for one know the forum will side with the player that have been allegedly being scammed in most cases but how do casino's/bookies protect themselves if not terms and conditions?
If people buy reviews to paint a picture of a good standing business, what would stop the competition from buying people to tarnish a competitors reputation to have an advantage in the business?
That is why the complainant must post all the posts and screenshots to verify all his accusations, you don't post here that you got scam with only words with no valid proofs to show the weight is always on the complainants and if he is posting he better make sure that he did not or have no intention to break the rules, it goes on who can show a better proof, for gamblers that he did not break any rules, for operators that the player is guilty of violating the rules and TOS.