No ETA and it's very well explained by CZ on his video
https://www.youtube.com/watch?v=pge7JLua0Uo99% of projects applied to be listed on the binance got rejected. What you can do to hope you will be contacted by the team. CZ gives lots of clue about that. Just try to watch the video and you can take some points from there
I wonder how intense the due diligence is that the Binance team conducts on all the projects that apply to be listed. There have been projects in the past that were a bit shady or doubtful. Not outright scams but yet surprising they got listed on Binance. These days I guess they have the resources to really make sure no scammers get the chance to sell their tokens on Binance exchange.
No, Think smart. Those projects that you have called as a big shady or doubtful have been showing good performance, big liquidity and growing community. Binance will never try to pick them if they didn't meet at least the requirements.
The team will be determining it but think again, is that make sense to see that someone with a new unpopular project without liquidity or it's not yet even listed in the market try to apply to be listed on binance?
Mostly of tokens that listed on binance were coming from the invitation. You can see what CZ said about that 99% of projects applied for binance listing got declined.
When binance think there's a potential project and i thought that binance will be contacting the team directly. Binance has various way to pick project to be listed on the exchange site.