What FTX is doing is the total opposite of what Binance did, they are tapping into areas where there is no involvement of Crypto. They are trying to bring in people who have never heard of Binance and but also want to get into crypto- sort of what coinbase is doing too. And its working for them. FTX is growing crazily in popularity amidst people who don't know cowshit about crypto.
Their approach was definitely really interesting and really clever. Heavily advertising cryptocurrency to the gaming industry — that ONE industry that's highly likely to totally grasp the concept of digital goods because of the high amounts of spending on skins and game currencies. It's actually genius that I'm totally shocked it's seems that they're the first exchange to pull something like this off.
Too right mk4.
Heard from a news feed FTX had partnered with League of Legends for something recently. Whether that be for advertising in game or sponsored a team.
I would need to check to see which one it was but it was late last week from what I heard so the ink must be still fresh on this partnership.
But they are going hard for exposure towards the right individuals they focus on advertising their exchange too.