Being a company or corporation is uncool.Being a "network" is cool. 
I don't see anything irritating about this ad.It's just an ad.Ads are usually misleading and telling you what you want to hear.
I suspect they're trying to exploit behavioural science. They want the public to subconsciously associate words like "network", "signature" and the notion that it's supposedly for "everyone" with their brand before Joe Public hears people like us using those words or phrases in connection with Bitcoin. People will naturally assume it's all the same stuff if we're all using the same terminology.
They're not hoping people will think "I want a Visa card". Most of them already have one. They want people to think "I'm already part of a network that lets me connect with everyone else, so I don't need any other networks that basically sound the same as what I already have".
I was thinking the same thing.VISA has a gazillion customers.Why would they still advertise their product?
Probably 90% of the population in the world have heard at least once about VISA.
Marketing/advertising is all about exploiting "behavioral science".
All marketers want to turn the people into buying zombies.
I don't see anything irritating about this ad.It's just an ad.Ads are usually misleading and telling you what you want to hear.
and I'm not even sure why they need to advertise. It's not like people want to go get a Visa card after seeing a crappy advertisement like this one.
I suspect they're trying to exploit behavioural science. They want the public to subconsciously associate words like "network", "signature" and the notion that it's supposedly for "everyone" with their brand before Joe Public hears people like us using those words or phrases in connection with Bitcoin. People will naturally assume it's all the same stuff if we're all using the same terminology.
They're not hoping people will think "I want a Visa card". Most of them already have one. They want people to think "I'm already part of a network that lets me connect with everyone else, so I don't need any other networks that basically sound the same as what I already have".
I was thinking the same thing.VISA has a gazillion customers.Why would they still advertise their product?
Probably 90% of the population in the world have heard at least once about VISA.
Marketing/advertising is all about exploiting "behavioral science".
All marketers want to turn the people into buying zombies.