Sometimes you do so many research for your investment,but you make a loss at finally.In the meanwhile,your friends just follow famous people or obey some rumors,and they make huge profits.Have you ever had such an experience?If you have,how about your friend ?they make a fortune or not?
like in doge coin and axie. many people are influenced by other people's content or famous people. and they make a big profit. The point is that influencers or famous people will make projects reach more people or more larget target market. and the bigger the project, the bigger potential for project to success.
Sometimes following famous people always results in profit because what they bring in the content will certainly affect many people and when the market happens then this will be a big influence so for me important and famous people I always follow to look for updates about other projects, sometimes this makes me crazy but in the end it can be used.
And that's how we do it apart from doing research is also important so both need to be carried out in order to maximize how you can earn from the two that you follow.