the marketing strategy is very good and I feel this is very reasonable on the other hand shiba needs an exchange like binance which is indeed to continue to boost its popularity so that it continues to rise properly because the fomo and hype of this coin is still continuing.
On the other hand, Binance will also benefit because it is possible that not only small investors and Fomo will want to profit from this, Binance also wants to feel the benefits and of course the money they get from Shiba is on their exchange too.
But Binance should also think about the negative impact of this marketing strategy, shiba is a meme coin that has such a big hype, the number of shiba coins is quite a lot nowadays, people will not see this coin as an alternative to that marketing, and I also don't know if Binance can do that, because there are many other coin memes that have big developments in the future, and why did binance choose shiba?