its not going to make every viewer suddenly want bitcoin.
many businesses of many industries find that their average customer acquisition costs can be $40 whilst spending $40 to reach 15,000 viewers
basically for every 15,000 viewers they may acquire 1 customer.
so on that bases. rounding the 13mill to 15mill for easy viewer maths. equals only 1000 customers deciding to use the wallet app advertised
so with bitcoin having now millions of people.. thats not even a 0.1% uptick in new bitcoin users.
Oops.
Then it means its just way to introduce them to the term bitcoin. They may or may not even get involved with the crypto directly. I am not sure how they take the statistics from the TV industry on how many users viewed but soon will be looking into how much growth that particular ad gave to coin switch. If they somehow publish this data then we can know for sure how much impact TV commercials has on the bitcoin or crypto as whole.
But I think there is no solid study on the math that you did right? Like its too less ratio of 0.1% getting turned into crypto users from that ad views. Hell low!
