I think that it is a good marketing step of companies to start accepting Bitcoin as the means of payment. There is a lot of hype around crypto industry today, so people are willing to pay with it. What is more, Bitcoin is really stronger than national currencies of different countries with hyperinflation. That is why is being accepted by weak countries such as Solvador etc.
I believe that accepting bitcoin or having another mode of payment in their business will become one of the advantage of a certain business to other business. Of course this would be one of their marketing strategy that in fact will become one of their great asset because the world economy today are slowly accepting cryptocurrency. This isn't much gaining a massive attention but I do believe that time will come that cryptocurrency will become a useful currency in the world.