Recently, I heard many friends recommend $people, think that it is the next doge and shib, can I buy now? What do you think?
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Never heard of it! Tried to search Google but couldn't find anything either. Would you mind sharing the website link?

It's impossible to conclude whether a coin will become a hit or a miss in future. Because we have 7000 odd cryptocurrencies in the market right now so you can understand the competition.

If a coin survives the competition and invests heavily into marketing, things may work out. But the chance is really high for such new coins to disappear as well.