It is very important to attract attention to the project. But now competition is so big that there is a big demand in promotion.
That is why the price of promotion is so high and it is very difficult for new projects to order such kind of promotion.
Now many people make money while gaming. NFT very popular now and they are actively used in gaming.
The opportunity to earn money on gaming attract a lot of users and gamers to cryptocurrency industry.
It would totally benefit both sides yet if a casual gaming company would tend to adopt or integrate NFT or blockchain games then it would really hooked up
people from cryptoworld on joining up their platform and same goes to those traditional gamers will be hooked up on engaging on something different
like those games which hadnt been experienced before.
Specially if they could potentially earn money while they do play? This is something that they would be mainly be interested in.