Long term = Utility
Short term = Hype
I would like to agree with this short but straight approach. And it's really up to the investors itself.
If they wanted for a quick profit then obviously they will look for hype coins, meme's and others invest and then get out before it burst.
But for smart investors, then they look for investment long term. So the coins they pour their money should be solid with good use case such as ETH, BNB, ADA and DOT.
Without a hype the project can't last longer since many project died already even if they have a real usage in the market because investors didn't appreciate that especially if they have a poor community and of course the marketing strategy.
I believe that one project should have both, because you can't stand the competition if you only focus on one side so better to create a good hype while improving the whole technology of the project, this is a good strategy that many projects has been dealing with.
A good token with use case will usually be hyped by its holders as they shill them on social media and in forums while if the token is just meant as memecoin will just be hyped. You can cite some examples of these but when the bear market begins, they also the first to be dumped and then die. But if they are being used on casinos and users begin tk use these coins as currency, the use case also will be seen.