I think a little more explanation on this would have been helpful for people to understand what you're trying to talk about here. When you say owning your content online, are you trying to say that people will own a particular content that they write online, and when readers wants to read it they would have to pay them for it?
I have seen quite a few platforms that are similar to what you are talking about here. Take for example, steemit.com is one of the platforms where users write content, and when readers appreciate their contents they drop a like on it, and the more likes that the writers are able to get, the more that they are going to be paid for the content that they create on the platform.
So, I am guessing that you mean something like that, or maybe you’re trying to say that readers may have to buy the content from the writers?
Readers do not need to pay. What I mean is that they will only pay when they want to be the owner of a valuable phrase, story, or content. Then that person can sell it. Ownership means that the post will be on your social profile.
If so, that will be good for your readers but I hope that the readers do not have to pay a subscription fee that they should pay because I see that some websites apply this to get something from their readers. I guess it is like Facebook that users can upload their content to their social page but this time, they own that content and no one can use that content unless they buy from the real owner. But how to prevent the other users from downloading the content without buying from the owner? When it comes to the internet, if you want to buy something from the site, you should become a member and pay some amount to download the content. It will interest if you explain more details.