I always check coinmarketcap.com every day and all trending projects.
Among trading projects, there are a lot of dogs meme coins. They raise a lot because dogs meme was a trend of 2021.
But maybe in 2022 the trend will become a cats meme coins likes this https://twitter.com/angrykittytoken/status/1479171278171000833
Everybody like cats and they are more popular in internet then dogs
During the rise of the market, cryptocurrency is very popular and there is a big demand for new projects.
But when the market fall cryptocurrency becomes not profitable and people lose interest in it.
Among new projects there are a lot of scams. That is why it is important to check everything before investing not to lose money on investment.