During a fall of the market many people afraid to buy tokens of new projects. They prefer to wait till the rise of the market and buy tokens at their maximum.
But it is necessary to buy tokens at their minimum to have the maximum profit from the investment.
If it is necessary to get the maximum profit, then everyone should throw away their fear and try to buy at a lower price in the period of falling prices so that for now they can let go or sell to get their profit after buying without having to wait too long.