A lot depends on how useful is a project for people. To be constantly in demand it is necessary to create a project that is useful for people and offers really profitable tools.
Many investors are looking for new safe and profitable investment tools and products like this
https://twitter.com/FiPiToken/status/1482266971731378177It is crypto APP working like S&P 500.
There is a demand in cryptocurrency and a lot of scams appear.
Many people think that it is very simple to earn money on cryptocurrency and invest in it without checking hoping for future price growth.
Scams usually offers profit that is bigger then other project offer profit.
When the market falls many people sell their cryptocurrency assets and stop investing.
That is why during the fall of the market the demand in cryptocurrency is not so high as during the rise of the market.