A lot depends on how useful is a project for people. To be constantly in demand it is necessary to create a project that is useful for people and offers really profitable tools.
Many investors are looking for new safe and profitable investment tools and products like this
https://twitter.com/FiPiToken/status/1482266971731378177It is crypto APP working like S&P 500.
When the market falls many people sell their cryptocurrency assets and stop investing.
That is why during the fall of the market the demand in cryptocurrency is not so high as during the rise of the market.
During the fall of the market only the best projects that is really useful for people will be able to survive that is really necessary to people.