Why would BCCI look for profit through women cricket when they are making more profit every year through IPL? WIPL will not generate revenue for them as not many Indians watch women cricket within India. Have you ever seen a lot of crowds gathering in the stadium when women cricket is being played in India?
One of the concerns is that the WIPL may take away audience from the IPL or dilute the brand of the IPL. It is true that unlike some of the other countries such as England and Australia, women's cricket is not that popular in India. But similar to what happened with the IPL, if the WIPL is launched it can cause a spike in the popularity for the women's game. It will bring big bucks as well, as some of the corporates and celebrities who can't afford franchises or sponsorship in the IPL may opt for the women's variety.
How hard is it to understand that so far BCCI policies are very ignorant as far as Women cricket is concern, they treat them as second class community.
Although recently Dada and his deputy made some positive announcement about WIPL but judging from their track record its hard to take their words for granted.