A lot depends on how useful is a project for people. To be constantly in demand it is necessary to create a project that is useful for people and offers really profitable tools.
Many investors are looking for new safe and profitable investment tools and products like this
https://twitter.com/FiPiToken/status/1482266971731378177It is crypto APP working like S&P 500.
Not only in cryptocurrency only the best projects can survive.
If project or product is not necessary for people people will not use it and it will die or stop working.
During the fall of the market the price of cryptocurrency assets falls and many projects stop their development because they do not have enough funds and support.
It's true, that's why it's a better option to invest in already established altcoins and preferably the person knows what their ATH was when the price of bitcoin reached X price
It's even funny that up to 3 or 4 months ago with $200 you couldn't make a good profit if you bought some altcoin already established to make hodl but with this price drop the $200 can easily become $600 if the person buys some now altcoin already established