Doing your own research also doesn't mean you shouldn't trust other people neither. I mean it is obvious that there is a good chance we are talking about something that would be amazing that you found out from someone else, however that doesn't mean that you shouldn't invest just because you heard it from someone else.
Just read what everyone says, then take them with you and still do your own research on top fo it. Listen to people who are good at it, but still pave your own way. That's how you could become a good investor. At the end of the day its not really that much of a problem to see what everyone thinks, crypto is a community driven market and it will always be like that.
We all hear our things from some people. Everyone acts like they do their own research and then suddenly god tells them which coin to look at. We all hear it from someone, it could be news, it could be cmc, it could be telegram, it could be a friend and yes it could be some influencer as well.
I personally feel in love with floki these days because they had a tv commercial and I do not remember any tv commercial for any token before in my life. Which makes it so much valuable for me, since that means they are doing somethings differently. And I haven't invested much into it yet, just chump change but I heard it from the tv, how silly is that? Hence, you are right, we should not ignore what we see from others.