A lot of depends on potential of the coin and how useful it is.
Cryptocurrency is very volatile. It is good for trading.
But for long term investment coin must be useful.
It is necessary to evaluate the future potential of the coin.
Now there is a big demand in nature protection, that is why the project that protects the planet from pollution like this
https://twitter.com/liquidearth_nft/status/1502269439785541633 has a good potential for investment.
The growth of the market attracts a lot of attention. Everybody want to earn money on cryptocurrency and the ability to earn money on the rising market attracts a lot of attention.