A lot of depends on potential of the coin and how useful it is.
Cryptocurrency is very volatile. It is good for trading.
But for long term investment coin must be useful.
It is necessary to evaluate the future potential of the coin.
Now there is a big demand in nature protection, that is why the project that protects the planet from pollution like this
https://twitter.com/liquidearth_nft/status/1502269439785541633 has a good potential for investment.
First of all cryptocurrency project must be useful for people. Many people now understant how it is important to protect a nature and the blockchain technology help to unite the people.