When market rise there are a lot attention to cryptocurrency because crypto allows to make money.
The most important thing is to find the best project for investment. To do this there are special funds like this
https://twitter.com/dao_kronos/status/1506198003060719621 which allow to invest money in the most prospective projects.
When cryptocurrency market rise it attract a lot of people. Rise of the market is a good opportunity to earn more money on the cryptocurrency.
That is why adoption of cryptocurrency continues to grow.
Rise of the market is an exelent opportunity for many people to earn money. Rise of the market attract attention of people to cryptocurrency and make cryptocurrency more popular.