Binance, the world's leading crypto currency exchange company that was birthed in 2017 has fast gained credence since it's inception. BNB founder, Changpeng Zhao who created high frequency trading software has looked to spread his crypto inventions into the sports industry and have partnered with the Italian outfit, S.S Lazio.
Lazio are thrilled to have this partnership as they stand to earn big from the deal as it will rake in a whooping $35 million and is expected to run for at least two years. This deal also will help to boost the Lazio coin market value which is at $7.67 and their capitalization.
As a result of this merger, should we expect a price hike?
https://www.forbes.com/sites/danieleproch/2021/10/14/serie-a-club-ss-lazio-strikes-35-million-sponsorship-deal-with-crypto-exchange-binance/?sh=1ee9462b24c3 If the marketing specialists from Binance were not convinced that signing the advertising contract with Lazio would bring them great benefits, they would definitely not do it.
Of course, Binance itself is more interested in simply acquiring new customers as exchange users. However, the number of Binance users (if not directly then indirectly) obviously affects the BNB price. It is possible that it will not happen immediately and we will have to wait a bit for the effects, but it will certainly have a positive impact on the price.