Binance, the world's leading crypto currency exchange company that was birthed in 2017 has fast gained credence since it's inception. BNB founder, Changpeng Zhao who created high frequency trading software has looked to spread his crypto inventions into the sports industry and have partnered with the Italian outfit, S.S Lazio.
Lazio are thrilled to have this partnership as they stand to earn big from the deal as it will rake in a whooping $35 million and is expected to run for at least two years. This deal also will help to boost the Lazio coin market value which is at $7.67 and their capitalization.
As a result of this merger, should we expect a price hike?
https://www.forbes.com/sites/danieleproch/2021/10/14/serie-a-club-ss-lazio-strikes-35-million-sponsorship-deal-with-crypto-exchange-binance/?sh=1ee9462b24c3 We've seen what's going on and it hasn't had any obvious impact on the price yet, I personally think Lazio will be the bigger beneficiary, as the strength of Binance can attract a lot of attention. Those who are interested in Lazio

, times are changing as crypto makes the previous brands stronger.