To grow in price token must be useful for people to be in demand. Now NFT very popular and a lot of new collections appear that offers new interesting products and tools like
https://twitter.com/Buakaw113/status/1517463376066396160 which offers NFT from the fighting ring to the digital world.
A lot of new tokens appear but not all of them are useful and bring any technology.
That is why it is very important to check how useful will be project in future to evaluate its potential.
There are a lot of tokens without practical use but over the time they die by themselves because people do not use them and now demand in them.