to be honest i don't see this as a positive news at all because it looks like they are trying to advertise themselves so that they can sell their NFT token and make as much money as they can.
So what if they are trying to advertise themselves and make more money, they are company that is focused on profit, not a charity organization and if fools want to buy NFTs, so be it. The important thing here is that they will accept bitcoin (most likely via 3rd party as majority of other businesses) so this is a good news nevertheless.
It could be that companies today are realizing that the fiat money they got from the services they provide is less valuable already due to inflation.
Its probably more about giving more options to their buyers as I doubt that they will accept bitcoin directly and store it.