~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.
^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.
It is indeed not that a priority i would say if we do talk about site name because majority of people would really be going after for functionality or the experience that they could really able to engage.
People arent really that blind nor dumb on not to notice everything and once they do have able to experience something whether it meets their expectation or had failed to do so then
it would be neither on finding another one or would really be sticking depending on their own preference base up on experience.