A lot depends how useful is the project and what tools it offer. Now a lot of new projects appear but it is very important to evaluate the potential of the coin such as
https://twitter.com/CorsacV2/status/1526405278094266368 which allows to get 9% BUSD 💰 rewards with utilities!
Fall of the market is not the reason to stop the development of the project.
But during the fall of the market many projects do not have enough funds to continue development and to realize all planned ideas.
Fall of the market is the best time to buy the tokens of new and prospective projects for the best price.
But the most important is to find these prospective projects and evaluate their potential not to invest money in the projects that will not be able to survive and will stop their development.