To grow in price token must be useful for people to be in demand. Now NFT very popular and a lot of new collections appear that offers new interesting products and tools like
https://twitter.com/Buakaw113/status/1517463376066396160 which offers NFT from the fighting ring to the digital world.
Many people lose money during the fall of the market, they are desapointed of their loses and stop investing at all.
Now all markets falls not only cryptocurrency market and many people lose their money.
Now it is very difficult to understand where it is better to invest because all market falls.
Gold falls, inflation in many countries is very big.
Cryptocurrency market falls and it is hard to say what projects will be able to survive in such conditions.