Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.
Not yet without reputable name some casino can't be trusted, but how to get trusted casino from participants just have good design and brand names, but last rule is not really important how ever bad names on gambling trough great design and keep process instant withdrawing or deposit fund keep interested gambling platform. But when have good brand name and site function normally give good view and opinion from member how to tell story for the other gambler moving to this site.
The name of a casino is just a brand to make the company stand out from the crowd and what people care so much about is the content, not the brand.
From your own perspective, a casino without reputable name cant be trusted. Could explain to me how a new casino that is just the business today will have a reputable name?
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.
While without a doubt the brand is important that comes after you have created a good casino, after all it can be a huge issue if you named your casino in a way to it is too similar to another casino that was known for scamming their customers.
Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.