To grow in price token must be useful for people to be in demand. Now NFT very popular and a lot of new collections appear that offers new interesting products and tools like
https://twitter.com/Buakaw113/status/1517463376066396160 which offers NFT from the fighting ring to the digital world.
All market falls that is why people lose a lot of money.
Also people lose their savings because of big inflation in many countries.
Many people lost their jobs and they simply do not have any money for investment.
Now many people do not know what to do and where to invest.
They lost a lot of money on investing and many people simple do not have enough money for investing.