A lot depends how useful the project and what profitable tools it offers. Cryptocurrency attracts by the opportunity to earn money as https://twitter.com/CorsacV2/status/1526405278094266368 which allows to get 9% BUSD 💰 rewards with utilities, which allows to attract community!
Cashback in stablecoins will attract attention to the project.
During the fall of the market the demand in stablecoins increase.
BUSD - Binance stable coin is very popular and have a developed ecosystem.
Now their is a big demand in stablecoins because the market fall and nobody knows how long it will fall.
But the problem is that during the fall of the marekt stablecoins are not stable
Here is the biggest problem. No trust to stablecoins.