Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.
The casino name can be catchy but what most gamblers care about is enjoying every little bit of the time they spent in the casino, the fairness of the game, good customer, and fast withdrawal.
There are many casinos where gamblers can enjoy their time with excellent customer service, in a way it will be hard for them to choose which one they should go for. Among the top alternatives, and with similar promotions from all sides, I believe the gambler will play at the casino which most pleases him visually speaking. Not only the brand is the important in this case, but also the site's layout, colors and disposition of the items on the page.
During a moment of indecision, a nice or pretty brand can be the slight differential which will enable the gambler make his choice, but of course, every other aspects and features players expect from a legit and professional casino must be there as well.