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So I’m looking for thoughts on how to gain trust and reputation, because I know I would have doubts depositing money into a brand new sportsbook that’s just appeared out of thin air.
no matter how perfect the product you make, as long as you can't market it then it will be useless...
if you want to make a sportsbook famous (just appeared) then the most important thing you do is marketing, never be stingy with marketing costs at the beginning because it is important. you can try by holding a campaign or contest on this forum or try something else.
if they can't afford spending large money in marketing, they can still earn credibility thru time. it may be long and hard, but these players once you get their trust, they will be your loyal players. the reputation of the casino or bookie is not earned overnight. so that's fine if they won't run high reward events. but at the beginning, at least hold some small events or bonus program. it doesn't need to be expensive reward. this is just to attract potential players. and for me, it is better to run bug bounty program rather than promotional activity. this bug bounty will further help improve the site itself.