I guess people will say to use kyc or licenses but I’d like to hold off on these. In my experience having licensing and kyc does not necessarily mean that you are a good honest sportsbook.
Well thats true. Its not only the basis but its a plus point if you're operating with license.
So I’m looking for thoughts on how to gain trust and reputation, because I know I would have doubts depositing money into a brand new sportsbook that’s just appeared out of thin air.
It takes time to build a good reputation and its understandable if gamblers are hesitant to try new sportsbook/casino because of the doubt that it might be a scam. So what you can do is to prove that your platform can be trustworthy by providing a good service when it comes to security, withdrawal and online support. These are just some of the important factors that gamblers consider when they're playing. Offering bonus to try your sportsbook can also attract the gamblers and to experience playing on your site without requiring them to deposit first.