It takes time to build a good reputation and its understandable if gamblers are hesitant to try new sportsbook/casino because of the doubt that it might be a scam. So what you can do is to prove that your platform can be trustworthy by providing a good service when it comes to security, withdrawal and online support. These are just some of the important factors that gamblers consider when they're playing. Offering bonus to try your sportsbook can also attract the gamblers and to experience playing on your site without requiring them to deposit first.
Usually new sportsbook try get trust from costumer or gambler by advertising and make promoting trough signature campaign on Bitcointalk forum, but usually have new sportsbook always give sign up bonus when early gambling platform launch. But most effective with new sportsbook get positive feedback from gambler how their website keep running well although have many people access and get withdraw process instant.
Partnering with multiple brands is the most powerful strategy to gain customer trust. For web sportsbooks, usually work with sports teams and players. I have seen several sports casinos collaborate with football teams, succeed, the casinos are getting more and more famous and gain the trust of the players.
But it may be a little difficult for a new casino sportsbook, because it definitely requires large funds. But it will be worth what it gets