A lot depends how useful is the project and what tools it offer. Now a lot of new projects appear but it is very important to evaluate the potential of the coin such as
https://twitter.com/CorsacV2/status/1526405278094266368 which allows to get 9% BUSD 💰 rewards with utilities!
It is very risky to buy cryptocurrency during the fall of the market because not all the projects will be able to survive during the fall of the market and it is hard to say how long the fall of the market will last and what is the best price

The risk of cryptocurrency market now is very high. Because of the big volatile of the cryptocurrency there are a lot of liquidations and many people lose their money.