A lot depends how useful the project and what profitable tools it offers. Cryptocurrency attracts by the opportunity to earn money as
https://twitter.com/CorsacV2/status/1526405278094266368 which allows to get 9% BUSD 💰 rewards with utilities, which allows to attract community!
When one people panic during the fall of the market and sell their assets other people buy this assets for the best price to have maximum profit from investments.
Fall of the market is the best time to buy the tokens of new and prospective projects for the best price.
The most important is to evaluate the future potential of the coin before investment not to lose money.