Quote from: Dripstoil on May 15, 2022, 11:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

The brand can be worth more than the company's own assets, it is invaluable. Sothe brand is built over time, it is very difficult to get a consecrated brand available, it is not easy to buy a casino that already exists with a reputation.

Therefore, casinos have to build a reputation for themselves and consolidate their brand based on their services, but regardless of that, in the betting territory, trust and security are a great ally of companies that are beginning to create a brand.

BTT have someones of the best crypto casinos that in the field of sports betting have (someones oldtime) begun a journey and it may be that your comparison of brands is prioritizing with fiat casino/sportsbook and therefore they do not sound in your head as consecrated brands.

I think your assessment is very personal and does not reflect the true brand position of several crypto casinos.