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Each casino has also to find its own way, because not all customer types will behave in the same manner. If you are going for the masses, you would need to provide a decent service at an affordable price, but if you are whale hunting the focus should be in help, service, usability,... the moment a whale perceives that there is commercial pressure or any sign of untrustworthiness the site is done.

Every casino has different behavior to attract the interest of gamblers, actually the focus for service, assistance, usability should be maximized for all active gamblers and not just for whale account hunting. But before advertising a gambling platform, make sure the casino has interesting games and fair games, customer service must be quick to respond when there are reports from users.

Every single casino has their own way of promoting their sites some of them used social media such us facebook, youtube or even in to Twitter to promote their casino and some of them used forum like what other did here they run for a signature campaign but only thing to advertise your casino is based on the their performance how they handle some issues how they handle thier customer etc.

In order to reach the desired customer, a casino needs to do Promotion. Everyone has a different strategy to promote. There are a lot of casinos promoting social media right now, but the ones that I've seen the most are the casinos that have a lot of questions about their reputation. So they are spending a lot of money but not paying attention to the reputation buildup. If the reputation of a casino is bad, then spending money on promotion will not bring good results in the long run.

in additional of their promotion they need to give some giveaways and bonuses this strategy is very effective because when they are giving some bonuses they catch the attention of other gamblers to play with them and we all know that a gambler saw a good offer and a lot of bonuses they will try and recommend also to their friends. Handle the customer well, give some bonuses, promoting social media or any forum makes the casino better.

When it comes to giving bonuses or promos, make sure you are clear with your conditions.
Because that's where some players are getting irritated, when it comes to claiming the rewards.
There are some hidden requirements or not so clear conditions before someone can claim their bonus.
A lot are like click bait but they won't give their true conditions up until the player is already involved.