term runs because having a good name isnt something sustainable or something that could really make the business that last as long it is profitable and before you do able to acquire these things then it would really be
mattering on site functionality and overall quality thats why good name is useless if you cant see something interesting on the site.
It is known to all that "Names do not make business great, Business make names great." But without a proper name it is not only difficult to identify a business. When there is a name with hospital/clinic then it must be a center where people can take treatment. If a casinos name with something like "xyz hospital" then people will go there and they will see those are not a hospital and they will not revisit on there.
Which is why creating a memorable name is so difficult, not only it has to be something that can be easily identified by people and associate with your brand, it has to be also something that people do not associate with another brand, otherwise part of the effect of the name will be lost as people will think of another brand when they think of the name of your casino.
It is because of this that such a huge amount of effort is put into trying to find a good name, and while this may seem to be something superficial to some it is in fact very important, which is why companies spend so much money in something like this.