Quote from: nakamura12 on Today at 06:21:30 AM

Quote from: mak013 on Today at 05:27:45 AM

As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.

The point is, it's much better if you have a gambling site then it is much better if it has a good name where it is easy to remember which belong to having a good brand name and then the functionality which you already know it. Having gambling on the brand name does it's job where it could be found faster using search engine but I don't think many people will think that I can't trust this site as it could be a scam site. As you have said, most reputable gambling sites in this forum does not have gambling in their names.

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

Quote from: Smartprofit on Today at 01:04:23 PM

Quote from: mak013 on Today at 05:27:45 AM

As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.

Complicated names are not suitable for quality branding.

It is better to use short and catchy online casino names. The name of an online casino should be read the same in all major languages of the world. At the same time, it should be perceived pleasantly to the ear (and not as a curse) by all the inhabitants of the planet.

It is important that the name of the online casino evokes positive associations (reliability, success, wealth, winnings, profit, luck).

It makes sense to involve professional marketers in branding. You may also need legal advice (because some titles are subject to legal protection).

Of course it is rather a big job to create a new brand name. But it is the job that can make difference between standard casino and famous casino. The owner always makes choice how much money he is ready to spend and chooses what is the most needed job. And sometimes there are no money to campaign of creating brand name. In such situation is possible rebranding later.